Previous Work
How would you sell a brick? In the summer of 2020, I was hired as a Digital Marketing Coordinator for Kreitmaker, an industrial supplier in Toronto. This was an unique opportunity for me as I was tasked to come up with new, creative ideas to sell industrial products. Using the skill sets I developed from my undergrad and previous work term experiences, I worked in a small team to lead new and creative project ideas.
Glazed brick: Inspired by Apple
Focusing on the design of this particular brick, I challenged myself to think outside the box, (or wall, in this case).
Showcasing the design similarities between an iPhone commercial and a glazed brick, I hoped to bring an element of creativity that you wouldn't expect when it comes to a brick.
Visit to Central Sand & Gravel
This video showcases the behind the scenes of a visit to a local quarry. Filming with a drone and editing a montage gave viewers insight into the behind the scenes process of how aggregates are collected at Kreitmaker. With success on Instagram, this promotional video proved to be a success.
In 2019, I worked for Laurier's Alumni Relations team. This role helped me develop copywriting skills, gain experience filming promotional videos and to learn how to effectively lead interviews. Below are some of the projects that I was given the opportunity to bring my creativity and video production talents to.
Carissa MacKendrick remembers late aunt by recreating convocation photo
This video provided me with the opportunity to interview our subject ahead of the shoot to gather background knowledge. On filming day, I executed the shoot by filming as I collaborated with my colleague to produce the final picture. The final project was a heartwarming feature that was a highlight of my co-op experience.
Blue Monday: Fitness Workout
For this project, I was responsible for the filming and editing. As it was a lengthy video with many instructions, I worked to add instructional text to help viewers follow along with the exercise.
Laurier Brantford Basketball Showcase Teaser
In this video, I was responsible for the idea generation, production and editing for this humorous video that featured the beloved Golden Hawk in the streets of Brantford, Ontario. This video demonstrates the potential of short videos designed for social media, and the potential of creativity.
Whether it was planning a marketing strategy for Orientation Week, supporting a friend Students' Union Presidential campaign, or raising awareness for those experiencing homelessness in Kitchener-Waterloo, these opportunities gave me hands-on experiences that helped me to build new skills. Take a look below at some of videos that highlight my extracurricular experiences at Laurier.
Orientation Week: 2019 Recap
Working with my Promotions Team, I facilitated videography, photography and social media coverage of the week as the Communications Executive. Here is a recap of the week that I shot and edited.
Orientation Week Theme Reveal 2019 (Montage)
To kick off Orientation Week festivities, I edited a promotional video designed to make viewers excited. Borrowing from iconic movies, I edited clips together to inspire the characters of each colour team.
Learn STARR: Animated Text Tutorial
On the Hiring and Recruitment team, we noticed that many students were struggling with the STARR method of applying for volunteer opportunities. This video serves as a format to simplify the process. Animating the text allowed me to deliver our message in a clear way to the student body.
5 Days for the Homeless: Campaign Video
Kicking off Laurier's 5 Days for the Homeless campaign, this video is cut to promote awareness of the campaign. As the Marketing Executive, I was responsible for the promotion, photography and videography for a campaign that raised thousands of dollars to support those experiencing homelessness in Kitchener-Waterloo.
